Summerfest “Big Backyard” Marquee
Integrating a brand with its community is a trend that has allowed companies to provide for their communities in way corporations conventionally haven’t. Briggs & Stratton understands that even though they are important to Milwaukee from a business standpoint, they can always do more for the community. The “Big Backyard” stage at Summerfest connects Briggs to the community in a way that no commercial lawn mower could. The “Big Backyard” has brought good times to the community for nearly 20 years and looks to bring many more.