Consistency is key


Global Brand Redesign

As a global brand, Briggs & Stratton felt that they needed to change their image up a bit in order to fit the bill of a global brand. Our global brand redesign for Briggs & Stratton embodies the tone and voice of a global brand, while also holding on to the Briggs identity. By using the various looks and messages Briggs & Stratton has used in the past, and global brand standards, Briggs & Stratton now possesses a global brand that is more than on par with standards.