BRIGGS & STRATTON


Consistency is key

 

Global Brand Redesign


If you’re a global brand, you should look the part. We refreshed the Briggs & Stratton brand – including their tone and voice, and their visual brand language – to present a unified, appealing image to their global audiences.

We reigned in the competing and varied looks and messaging used in different Briggs & Stratton regions around the globe and replaced it with a unified global brand standard. This new standard was created to be broad in its appeal, and simple and repeatable in its approach. Work included a new visual brand language, photo direction, design elements, tone/voice messaging samples, sample headlines, and template designs for collateral, web, packaging, social media and trade show exhibits.