BlueCo Product Branding
BlueCo Brands is a collection of iconic beauty and grooming products brands, marketed to salons and barbershops. (You’ve all seen that jar of blue liquid sitting on the shelf.) Their products include hand lotions, shaving cream, disinfectants and talc – and chances are your grandfather was pampered by one of their products during a haircut and shave. Propeller was asked to help keep these cherished brands relevant with today’s hip generation.