Taking the mystery
out of power quality


brochure and catalog

It’s a problem not uncommon in the B2B world; your products offer critical benefits but they’re considered a “mystery” product, buried deep in a facility, and they fix problems that are often misdiagnosed.

Our idea for MTE was to take a conversational, high-level, and benefit-oriented approach to de-mystify MTE’s power quality solutions. This allowed their marketing audience to expand to C-level executives, facility owners, system integrators, and operations directors – not just engineers. We used bold visuals and white space to make the collateral easy to look at and easy to read.