CASE IH


The farmer is the hero

 

Lifebloods Campaign


Case IH believes that the true heroes of their brands are their customers. It’s a tough, uncertain way to earn a living, keeping their crops growing, animals healthy and equipment running… and at the end of the day, having something to put on their own family table. Lifeblood fluids – engine oil, transmission fluid, & coolant – keep their investments working.