Briggs & Stratton

A 14,000 square foot brand experience


Powerhouse Museum

The DNA of solid brands are distinctly unique. It is beneficial, when thinking about a brand to think like that brand. Creating branded spaces helps frame that thinking.

Propeller was given 14,000 square feet of warehouse space and challenged to design a museum showcasing over 100 years of innovation. Using photography, wall graphics and digital storytelling, Propeller created a powerful and engaging experience for customers and employees to connect with the brand.